Toastie Radio

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is - talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true - but let me give you ten to start with:

1. THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does a research project to profile who's listening to talk radio. And, every year their survey confirms that the talk radio listener is, "diverse, educated, attentive, active and affluent..." If this describes your customer - it's a perfect match!

2. TARGET AUDIENCE. Not only are the demographics of talk radio great - but with specialty talk shows on politics, health, relationships, lifestyles, finance, consumer advocacy, sports, etc., we can identify shows that are a perfect match for your service, once we know the audience you're trying to reach!

3. EFFECTIVE SALES TOOL. Publicity is definitely not paid advertising. But it can be far more effective. Just ask Dr. Arnold Goldstein, well-known financial advisor and author, "The interest in our books from radio interviews has far exceeded the response we've seen from our advertising campaigns. Dollar-for-dollar, talk radio interviews has shown a much better return!"

A compelling radio interview can promote your product or service without the audience even realizing it! And, as hosts don't want to be bombarded with phone calls with questions about your company, they're highly motivated to frequently mention your website or toll-free number.

4. THIRD PARTY ENDORSEMENT. Talk radio hosts have loyal followings - that's how they maintain their ratings. And listeners tune in daily to hear what their favorite host is talking about. As that host is often thought of as an old friend or even a trusted advisor, when you appear as a guest on their show, listeners hear an implicit endorsement of you, your service and your message!

5. CREDIBILITY. This is a crucial ingredient in every marketing campaign - and talk radio supplies it in abundance. One of our clients told us, "...every show I've appeared on - the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest! Of course, the more important I am, the more important the host appears to be. As far as promotion and credibility goes - it just doesn't get any better!"

6. TIME TO TELL YOUR WHOLE STORY. As a guest - you get not just 60 seconds, but ten to sixty minutes of quality time with a very targeted and attentive audience. You have enough time to talk about your service and in many cases you have a chance to answer questions from callers. It's a perfect way to get your full message heard and understood by the audience!

7. COST-EFFECTIVE PROMOTION. Talk radio interviews are all done by phone. So without ever leaving your home or office you can have a direct and oftentimes live conversation with consumers around the country. Plus our fees for this publicity service are minuscule compared to what you'll spend in advertising dollars to buy the same amount of air time!

8. IMMEDIATE EXPOSURE. You can be on the air within two to three weeks! And, because talk radio keeps up with changing times and topics, we can continuously create new angles for your topic that reflect current events, to keep you on the air and in the news on an ongoing basis.

9. BEST BANG FOR THE BUCK. With probably 1,000 + talk radio interviews under his belt, nutritional products spokesperson, Dr. W. Wong says, "Talk radio is the greatest way to get your message across to a large group of people at one time. There's a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms and people in the workplace and for those folks awake late at night. It's better, cheaper and faster than TV appearances. Without question - talk radio provides the best bang for the buck!"

Chris Brown answers your questions live. Exclusively with Radio One.

Radio advertising is an innovative way to reach thousands, and sometimes millions of listeners. It is an art in and of itself and you face the challenge of having a limited time, it's generally sold in slots of 15, 30, and 60 second duration, to get your message across to your audience. Therefore, the right things need to be said in order to create a lasting impression with your listeners.

An advertising guru once said: "the aim of radio advertising is to sell the sizzle not the bacon." Also you have to place your ads at the same times that your target is more likely to be listening. If your customers are late night listeners then it wouldn't make any sense to run your spots early in the morning. It is a great marketing tool for helping you promote your online business and is a very powerful medium.

It can be a very productive way for a company to use its advertising dollars if it's done correctly. Radio advertising usually is more effective if it's combined with some other form of advertising. For example, print or television ads run in conjunction with your radio campaign can be very effective. Radio advertising is invasive and persuasive and reaches a captive audience.

Another reason why radio may be advantageous is that your target may not be magazine readers or television watchers and this medium may be the only way to get their attention. Internet Marketers also need to realize that radio advertising is, in some cases, far less expensive than other forms of advertising.

Plus, with the popularity of Internet Radio sky rocketing this offers another audience to tap into and the list of benefits derived from radio is growing exponentially. Radio advertising is another way to get one's online business or organization recognized both locally and nationally if that's your goal. For those entities looking to reach as many people as possible, it is simply another convenient marketing solution.

Another major advantage of radio advertising is that it is inexpensive to produce ads and to place them. This allows small business owners the luxury of placing advertisements on more than one station in a given market. Direct response radio advertising is a very powerful way to grow your business profitably. According to John Blackledge analyst with JP Morgan, Internet radio advertising was estimated at $500 million in 2007.

Local radio advertising is limited to a specific and contained demographic area and is both considerably less costly to produce and can be narrowly tailored to the audiences of particular stations. Of all the traditional advertising media, radio advertising is the least avoided, according to Canadian media studies.

Offline methods have been shown to be very effective at driving traffic online. If increasing Web traffic is your goal, and why shouldn't it be, then using traditional media outlets to increase traffic should be a part of your internet marketing strategy. Ultimately, you'll need to weigh the pros and cons to decide whether radio advertising is right for your business.

"Mobile phones make a huge impact on every person’s life. It’s no longer a luxury but a necessity because it comes in handy. Before coming to be though, it was the two-way radio with two way radio headset which the world knew. Two-way radio communication influences a lot of people in many ways. The two-way radio is usually found and used inside official vehicles like cabs, police cars, ambulances, even for motorcycle communication. As to the world’s most famous two-way radio brand, Motorola’s two-way radio comes to mind.

Mobile phones originally served the purpose of a two-way radio, which is also called mobile rigs but technically speaking, a two-way radio is not considered a mobile phone since it is not connected to any telecommunications network. Mobile phones have gradually evolved into transportable gadgets identified as bag phones, for they could be carried and used either as mobile or portable two-way radio. The first mobile telephones were called “first generation telephones” or 1G. The 1G era ran from the late seventies through the eighties. 1G pioneered mobile telephones albeit being called cellular mobile radiophones for they rely on analog signals. Analog signal is the main difference between the first generation mobile telephones and second generation mobile telephones.

The second generation mobile phones were introduced in the market in the early nineties. Unlike the analog 1G phones, 2G phones use digital technology to provide voice services, short message service (SMS) and WAP. The 2G mobile phone is more advantageous than 1G because it uses lower radio signals that require lesser battery power, thus allowing it to perform longer between battery charging. What’s more is that 2G phones can come in a tinier and slimmer package, even its batteries! In line with this, 2G phones offer more privacy and makes eavesdropping less possible unlike with 1G phones. After the success of 2G mobile phones, the 2.5G was introduced but only to marketing bosses. It was called as such because it is described as a post-2G, but not on a certain extent as 3G. As 2G and 2.5G phones were introduced, the two-way radio with headset was still predominantly used by motorists.

Later came the 3G phones, which was first launched by the Japan company, NTT DoCoMo, in May 2001 and was launched commercially in the same country in October 2001. The 3G phones allowed network operators like Vodafone and T-Mobile to offer their consumers a wider range of advanced services. These comprise video calls, broadband internet, and the like. Despite this new technology, the -way radio communication was still much favored by motorists, especially those working in public offices.

Because of today’s fast-paced technology, 4G phones arrived and introduced in the market positively new features like live streaming of television and radio shows.

As technology continues to evolve and with people clamoring for new models of mobile phones every time, expect stuff like Motorola radio’s two- way to constantly update its features to provide the ever-changing demands and needs of the public.

Rock & Ruck (Sean Price) aka Heltah Skeltah dropped by at Lijn5.com again, classic! Be sure to check out their 2007 session too: www.youtube.com And listen to the whole 2009 interview right herE: www.lijn5.com This session is fresh off february 24th, 2009 in the Venz & Jiggy Djé show. Location: Lijn5 / FunX studios, Amsterdam Shot by Damsceaux.nl www.Lijn5.com (1st beat: Alchemist for Dilated Peoples - The Last Is First / 2nd beat: Jake One - The Truth ft. Freeway & Brother Ali)...

I'm sorry that I, wrote this wrong song I've tried really hard, for so long long Baby don't cry, answer's no no I won't write such songs no more She's the one who I care about and shes worth it She's got the key to my heart & soul Since I remember we've been together sharing hope That nothing can stop us from reachin' our goal But there's somethin' in the air Comin from another girl... She shines so bright... There's something wrong with her Cause I see her everywhere I go and I can't help ...

Radio controlled devices have gained popularity as hobby items apart from being used for various other purposes. Building, modifying and driving radio controlled vehicles is a favorite pastime of radio control enthusiasts. The sport involves displaying the skills of the person in handling the device, efficiently.

Remote or radio controlled devices are controlled from a remote distance. Jagdish Chandra Bose was perhaps the first to demonstrate remote controlled activity when he set alight gun powder to strike a gong using electromagnetic radiation, from a distance. Tesla was the first to show the use of a transmitter and receiver to remotely control a ship. He showed how mechanical gadgets could be controlled using the wireless principle in the year 1898. He also began the construction of a wireless tower that remained incomplete due to lack of finance. Tesla can be said to have created the basis for the design of radio controlled devices which are in use today. The American inventor Armstrong said, "The world will long have to wait for a mind equal to Tesla's, a mind of such creative possibilities and such wealth of imagination."

Remote controlled devices are also known commonly as RC devices- RC meaning radio controlled. Dr. William and Walter Good, two twin brothers created and flew the first radio controlled airplane in 1937. Dr. William was a radio specialist whereas his brother Walter built aero models. They combined both their skills to create a radio controlled airplane. The principle of radio control has also been used in the World War II. From the 1960s, transistors were available, and this revolutionized the circuits to make them compact and light.

Sometime during the mid or late 1960s, the British company Mardave, began producing the first commercially feasible remote controlled cars. The first gas powered or nitro cars were sold in the early 1970s in Leicester, where the company was based. Radio controlled devices need a control transmitter, a throttle trigger and wheels for turning, while the receiver is located in the body of the toy. These models run on either electricity or fuel. Electrical speed control is used in electrical models, whereas radio control mechanisms are used in fuel control systems to regulate the fuel input.

Toy grade devices are usually assembled models available at retail shops and are much cheaper than hobby grade models. The toy grade models use electric power and run on batteries. Hobby grade radio controlled devices are more serviceable and durable, but are very expensive. They run on fuel like gasoline or nitro and unlike toy models which are ready made, these require assembling of the various components.

RC devices come in the form of cars, airplanes, boats and helicopters. Remote controlled cars are used for racing and this is a very popular sport among car enthusiasts. Small cars and toys are used for indoor games. Radio control technology is combined with robotics to create various devices used in international robotics contests held in Japan.

There are numerous uses for radio control technology and vehicles are only one aspect of it. Radio controlled hobbies can be enjoyed in many ways and combined with robotics, they open up wider possibilities for the hobbyists.